About Us

About Us

We’re here to start revolutions.

To create work that redefines an age.

Changes the eyes that see it. The world that

surrounds it and the people and brands that live it.

And (every once in a while) change the world.

We’re here to start revolutions. To create work that redefines an age. Changes the eyes that see it. The world that surrounds it and the people and brands that live it. And(every once in a while) change the world.

We are design instigators and strategic thinkers committed to solving clients’ complex brand challenges from a holistic point of view. Considering the strategic

positioning and visual brand representation in both 2 and 3 dimensional formats, we create thought provoking design and open the door to infinite possibilities.

We are design instigators and strategic thinkers committed to solving clients’ complex brand challenges from a holistic point of view. Considering the strategic positioning and visual brand representation in both 2 and 3 dimensional formats, we create thought provoking design and open the door to infinite possibilities.

COMPANY

Who We Are

We believe, if we chase perfection, we can catch excellence.

We are not afraid to try, ask, challenge and stand by our beliefs.

Creativity is what makes us tick, it’s in our blood. We honour

our work, our clients and our people before our egos.

We believe if we chase perfection, we can catch excellence. We are not afraid to try, ask, challenge and stand by our beliefs. Creativity is what makes us tick, it’s in our blood. We honour our work, our clients and our people before our egos.


Fiona Hitchcock

Managing Partner

Fiona has over 25 years of experience, Brand Strategy, Brand Architecture, Identity and Brand design, Collateral design, Environmental design both retail and corporate, Brand Engagement, Signage design, Brand Activation and Digital design and development are also her areas of expertise.

 

She has solid experience in advertising, communication, classical marketing and print and production, which provides depth of context to any brand project she is involved in. She has worked extensively in Africa, primarily Nigeria and Mauritius and has also worked in Rwanda, Botswana, Zimbabwe, Kenya, Namibia, Mozambique, and Morocco.

 

She believes in walking in the client’s customer’s shoes when partnering with clients to build their brand. Also, building a company that recognises potential and empowers and grows people, particularly youth.


Maciek Michalski

Design Partner

Maciek has over 20 years’ experience in design. Awards include – 2012 Loerie Grand Prix, 8 Gold, 16 Silver and 14 Bronze Loerie awards. 2010 Cannes Bronze, Clio Silver, Ad of the Year. 2011 One Show Merit, 2 Clio Silver, 2 Cannes Silver. Top 3 Design Studio, Top 3 Creative Directors.

 

Maciek is inspired to bring ‘vanished’ art and design technologies, inspiration, stimulation and influence, that previous generations took for granted, back into his studio. He starts every project with books, not just graphic design books but everything from architecture to fashion to jewellery to movies. Looks for inspiration in unexpected places, searching for intriguing content.Believes in drawing with pencils before bringing technology to the design concept.

 

He endeavours to bring authentic and intimate technologies back into the studio such as silkscreening, ‘hand painting’ and illustration, vinyls and loves exploring the rich and meaningful art of poster design.

 

 

COMPANY

Services

Our experience in Africa and Europe has created an ability to work across diverse markets and design/communication disciplines with a sensitivity for cultural nuance. Understanding the different levels of market sophistication and customer behaviour, we approach each project with awareness and responsibility.

Brand

Audits:

Analysis of brand universe and identification of opportunities and challenges.

Brand

Positioning:

The differentiated and compelling idea that positions your brandin the mind of the consumer.

Brand

Architecture:

Allows the customer, client to navigate the brand offering through a clear structure of brands.

Brand

Engagement:

Helping organisations deliver their brand promise to customers, clients through staff.

Naming &

Nomenclature:

Corporate, product and service offerings.

Corporate

Identity:

The visualisation of your desired positioning through iconography, typography, imagery and tonality.

Collateral

Design:

Brand touchpoints, brochures, posters, annual reports, stationery, promotional and advertising collateral.

Signage &

Environmental:

3D expression of your brand, bringing your brand to life.

Website/

Digital Design:

Information architecture, UI, UX, design for mobile, social media & touch screen environments. Content Strategy.

Production/

Quality Control:

Print production, front & back end build, hosting and maintenance. Content Development.

COMPANY

About Us
Who We Are
Services

Why Work With Us

Why Work with Us

Partnership

A great relationship leads to great work.

Excellence

If we chase perfection, we can catch excellence.

Integrity

We honour our work, our clients and our people.

Courage

We are not afraid to try, ask, challenge and stand by our beliefs.

Creativity

It’s what makes us tick, it’s in our blood.

Humility

We put work, people and the world before our egos.