Hit and Miss
Hit: So why when we design a shampoo bottle or similar, do we place the opening at the top of the bottle, when all the shampoo naturally gravitates towards the bottom of the bottle? And when it is nearly finished, we have to find a spot in the bathroom where we can balance the bottle upside down, so the shampoo gravitates closer to the opening.
Introducing Kevin.Murphy Angel.Wash and Angel.Rinse, the shampoo and conditioner with a spout at the bottom of the bottle! Hallelujah! He understood how people behave and he designed the bottle accordingly!
Miss: Flour packaging. When you open the packet, and try to dispense into a container, it snows in the kitchen! And if you leave the flour in the packet, it doesn’t stay ‘too fresh to flop’!