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Hit and Miss

Hit:

Rhinolite Easyfill Crack filler – simple typographical packaging design, fantastic paper stock (matt uncoated) 4 simple instructor graphics on the back, and the most useful multi-tool ever – mix a little for that little hole using the measuring cup, stir, apply and smooth. Voila. #rhinolite #packaging #nothingwrong #easy#design #paper

Miss:

AAA, I don’t get mad easily (sorta), this, guys, makes my blood boil. First things first – pick up a design book (as a school you should have those) you’ll learn a lot about layout, legibility, and little things like that. MAKE THE LOGO BIGGA – that Zorro slash in the right bottom corner is hardly legible even standing 5 meters from the board. Advertising may be about ‘dreaming up’ ideas, but this belittles our industry – it’s about making strategy visible, about compelling truths, crafting and digging deep. That billboard gets an ‘F’ . #advertising #aaa #billboards #fail#readabook #layout #logo

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