Type of Industry
“Future Forward Banking” comes to life in the structure and content of the ProvidusBank website. The simplistic grid and UI design, such as the quick links panel, guides the user to navigate easily through the site. Information is grouped for users to easily focus their search. Iconography and colour has been used to create a clean, contemporary web environment.
Hitchcock Michalski was tasked to design and develop a website for a new bank launching into the competitive Nigerian financial services market. A competitive audit was carried out. Wireframing, page layout design and the full, responsive website design was presented for client approval. We then built the site, backed by a comprehensive CMS, in Drupal, building with the future in mind, in order to accommodate future complexities and diversity. We re-skinned the mobile app, the intranet and the internet banking portal to ensure brand consistent design across all digital channels.
The result was clean, contemporary website design, user-friendly navigation and digital channels presented in an impactful, brand consistent visual language.
“Hitchcock Michalski has designed for us a world-class brand, one that delivers instant brand equity and customer affinity. However, their strength is not only in what they have developed; but in the depth of their experience, their creativity and the speed with which they approach every brief. I have enjoyed working with the team of professionals who have worked on creating the ProvidusBank brand identity. We believe we made the right choice by choosing Hitchcock Michalski.”
– Dafe Ivwurie, Head, Brand & Corporate Communications, ProvidusBank.
“The ProvidusBank website is a great example of effective web design. It is great on Form (how good it looks), but also on Function (how easy it is to use).”
– Fiona Hitchcock, Managing Director