About Us

About Us

We’re here to start revolutions.

To create work that redefines an age.

Changes the eyes that see it. The world that

surrounds it and the people and brands that live it.

And (every once in a while) change the world.

We’re here to start revolutions. To create work that redefines an age. Changes the eyes that see it. The world that surrounds it and the people and brands that live it. And(every once in a while) change the world.

We are design instigators and strategic thinkers committed to solving clients’ complex brand challenges from a holistic point of view. Considering the strategic

positioning and visual brand representation in both 2 and 3 dimensional formats, we create thought provoking design and open the door to infinite possibilities.

We are design instigators and strategic thinkers committed to solving clients’ complex brand challenges from a holistic point of view. Considering the strategic positioning and visual brand representation in both 2 and 3 dimensional formats, we create thought provoking design and open the door to infinite possibilities.

ABOUT US

Who We Are

We believe, if we chase perfection, we can catch excellence.

We are not afraid to try, ask, challenge and stand by our beliefs.

Creativity is what makes us tick, it’s in our blood. We honour

our work, our clients and our people before our egos.

We believe if we chase perfection, we can catch excellence. We are not afraid to try, ask, challenge and stand by our beliefs. Creativity is what makes us tick, it’s in our blood. We honour our work, our clients and our people before our egos.


Fiona Hitchcock

Managing Partner

Fiona has over 25 years of experience, Brand Strategy, Brand Architecture, Identity and Brand design, Collateral design, Environmental design both retail and corporate, Brand Engagement, Signage design, Brand Activation and Digital design and development are also her areas of expertise.

 

She has solid experience in advertising, communication, classical marketing and print and production, which provides depth of context to any brand project she is involved in. She has worked extensively in Africa, primarily Nigeria and Mauritius and has also worked in Rwanda, Botswana, Zimbabwe, Kenya, Namibia, Mozambique, and Morocco.

 

She believes in walking in the client’s customer’s shoes when partnering with clients to build their brand. Also, building a company that recognises potential and empowers and grows people, particularly youth.


Maciek Michalski

Design Partner

Maciek has over 20 years’ experience in design. Awards include – 2012 Loerie Grand Prix, 8 Gold, 16 Silver and 14 Bronze Loerie awards. 2010 Cannes Bronze, Clio Silver, Ad of the Year. 2011 One Show Merit, 2 Clio Silver, 2 Cannes Silver. Top 3 Design Studio, Top 3 Creative Directors.

 

Maciek is inspired to bring ‘vanished’ art and design technologies, inspiration, stimulation and influence, that previous generations took for granted, back into his studio. He starts every project with books, not just graphic design books but everything from architecture to fashion to jewellery to movies. Looks for inspiration in unexpected places, searching for intriguing content.Believes in drawing with pencils before bringing technology to the design concept.

 

He endeavours to bring authentic and intimate technologies back into the studio such as silkscreening, ‘hand painting’ and illustration, vinyls and loves exploring the rich and meaningful art of poster design.

 

 

ABOUT US

WHAT WE DO

ENVISIONING A DISTINCTIVE BRAND

Customer centric, personalised, omnichannel and data driven.

BRAND AUDITS

Analysis of brand universe and identification of opportunities and challenges.

INSIGHTS AND ANALYSIS

What is the customer’s journey? What are their pain points? What are thier problems and challenges? A clear understanding of your customer segments, who they are and what they want.

STRATEGY

We define and validate your brandpurpose. Then we set specific objectives to ensure everyone in the organisation works together to achieve the brand goals. We workshop with your team and set KPI’s against brand objectives and consumer needs.

Communication & Media Strategy, reach your consumer segments with the right message at the right time.

Digital & Content Marketing Strategy, creating campaign tactics based on the consumer insights, brand objectives and KPI’s.

BRAND ARCHITECTURE

Allows the customer, client to navigate the brand offering through a clear structure of brands.

BRAND ENGAGEMENT

Helping organizations deliver their brand promise to customers/clients through staff. Ensuring continued alignment with and contribution to overarching brand objectives and KPI’s.

DESIGNING A DISTINCTIVE BRAND

We don’t operate in silos, we are not governed by a ‘lead’ discipline. We propose the right solution for your brand, whether its digital or non-digital.

ABOUT US

OUR REASON FOR BEING

WE BUILD DISTINCTIVE BRANDS

Our client focussed intuition and our design curiosity are very powerful internal compasses to help us connect with our IKIGAI, our reason for being, our purpose.

IKAGAI: 
A Japanese philosophy. The intersection of what you are good at and what you love doing.

DISTINCTIVENESS IS A BRAND’S ABILITY TO STAND OUT SO THAT BUYERS CAN EASILY IDENTIFY IT. DISTINCTIVENESS IS A BRAND LOOKING LIKE ITSELF.

This characteristic is far more critical for brands than differentiation,as one needs customers to quickly notice, recognise, and recall your brand over others. Not only visually but by what you do and what you say.

Your brand can begin to craft a story around who you are, making sure this story resonates and lingers with your consumers. Hence the need to understand your consumer. Understanding what the pain points are in your clients’ lives and telling them how you can make a difference is key. The repetitiveness and recognisability of these elements helps remove consumer cognitive burden. The more consumers can rely on an implicit reaction to a brand, the more likely they are to buy that brand.

ABOUT US

Why Work with Us

Partnership

A great relationship leads to great work.

Excellence

If we chase perfection, we can catch excellence.

Integrity

We honour our work, our clients and our people.

Courage

We are not afraid to try, ask, challenge and stand by our beliefs.

Creativity

It’s what makes us tick, it’s in our blood.

Humility

We put work, people and the world before our egos.