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FIFA

Corporate Identity

Project Brief

FIFA.com Club is a worldwide brand, however we designed an identity that is the exact opposite of what a typical football club usually represents, that is, heraldry, exclusivity and locality. By abandoning the idea of heraldry, we could create a club recognised as a worldwide community. By using faces to create a football pitch, both universal symbols, we were able to express the idea of bringing people together.


Images courtesy of Shift