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Nike

Activation

Project Brief

Nike launched its WE RUN JOZI 10K race on October 7 2012, and was one of 34 races that took place in Nike’s 2012 global WE RUN series which aimed to inspire, enable and connect runners around the world. The design features a bright volt-inspired logo emblazoned across race promotional material and black t-shirts. 20 000 South Africans formed part of the 395 500 runners from across the globe.


Images courtesy of Shift