Branding Identity

Project Brief

ProvidusBank, a Nigerian bank that positions itself as a smart, innovative bank that values customer partnerships. The essence of the brand, Future Forward Banking, speaks to customised business banking solutions and smart, simple retail solutions.
We were tasked with developing the new corporate identity for the bank along with the implementation of the visual language into multiple platforms, ranging from stationery, digital, social media, literature, advertising campaigns, bank cards, signage and environmental design – Branch and ATM.