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ProvidusBank

Corporate Communications

Project Brief

In the “Future Forward” spirit, Hitchcock Michalski developed a coffee table book encapsulating the essence of ProvidusBank’s core values and inspire people to change the world for the better, in their own way. “Pioneering Spirit” is a snapshot of history, profiling people who, despite naysayers and obstacles, chose to not only walk the road less travelled, but blaze a new path to glory. Not out of a need for fame, selfish ambition, greed or even success, but because every single fibre in their being was designed to inspire the world with something new. Deola Sagoe, Coco Chanel and Theodor Seuss Geisel, along with 47 others, grace the pages with enlightening stories.