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ProvidusBank

Interior and Signage Design

Project Brief

The signage concept is derived from the horizontal profiles contained within the logo icon. The simple idea forms the basis of our signage concept for exterior pylons, fascias and suspended signage, ATM shroud design along with interior way- finding elements. The retail strategy uses the threshold space to entice and welcome customers into the ProvidusBank environment, then engaging by drawing the customer into the banking hall, where they are met with a series of visual and communication tools along with a number of digital interactive devices. Digital and self-service is the predominant theme, resulting in a modern yet aspirational and approachable environment.