What’s my next?

To critique your current brand campaign. STD bank for me suffers from an identity crises, every new campaign implores a new visual language, new typography, new grid system etc. The ‘what’s your next?’ campaign is a visual Frankenstein, graphic elements smashed together not only dilute the little visual consistency std bank had, but ask a question that has absolutely nothing to do with them. Hopefully in the near future they will wise up to the power of consistent brand expression in this very competitive market.

Vostok Europe Hit! How can you go wrong with a Russian and Eastern Europe collaboration. Bold, exciting and modern. I love what the brand is introducing into the world of watches.