Builders approached Hitchcock Michalski to conduct a comprehensive audit of their brand, from communication, digital, collateral through to signage and the in-store environment and experience. The outcome of this audit was a brief to develop a refreshed and contemporary  visual language for the brand, with only the primary corporate identity to remain intact. We conducted an analysis of inconsistencies in the current visual language and templates, and thereafter developed a clear, legible and brand driven visual style. A comprehensive style guide was then developed to ensure legibility and consistency within the Builders brand. 

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