We were tasked to create an annual report for the South African Maritime Safety Authority which would focus on the theme of ‘Unlocking the Oceans Economy’. The report should create engagement value, i.e. a call to action by showcasing key strategic stories and emphasising organisational capability through the empowerment of women and youth. The ship’s bell creates a visual “golden thread” throughout the report, being richly symbolic in maritime tradition. Its ringing indicates a new stretch of time, a changing of the guard; it is a call for fresh eyes to come and see. It is ringing in a sustainable Ocean’s Economy; a new dawn of time that is rich in both purpose and prosperity.