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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Even with changed names, these brands remain instantly recognisable. That’s the power of distinctive branding—owning visual and strategic elements that make a brand unforgettable. Learn why the UK’s top retailers invest in brand distinctiveness and how it drives long-term success.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsroom - Trends Driving Digital Transformation in UK Tourism in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Newsroom - Trends Driving Digital Transformation in UK Tourism in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>The image contains the logo design for Providus Bank as part of the brand identity project. It is a stylized yellow honeycomb against a dark gray background. The word "PROVIDUSBANK" is below the honeycomb in white text.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Visual representation of Providus bank Bank branding, featuring sleek signage, product brochures and a typography chart.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Mockups of a printed guide, trifold brochure and diary all showcasing Providus Bank's branding.</image:caption>
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      <image:caption>Banker Magazine featuring Providus Bank, highlighting easy, efficient, and advanced banking for future customer insights.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Website design for Providus Bank showcasing a modern, user-friendly interface tailored for business services.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>A variety of bank cards showcasing the Providus Bank logo and branding.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>A collage of various business signs and posters, including the Providus Bank logo, showcasing diverse styles and designs for internal branding.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Coffee table book design with the Providus Bank logo embossed on the bottom right corner.</image:caption>
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      <image:caption>A example of the branded stationery, showcasing a professional workspace.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Presentation on Providus Bank's style guide elements which include logo, business cards, stationery, colour palett and clothing.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Trifold brochure design for Providus Bank's products.</image:caption>
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      <image:caption>Three distinct advertising banners designed to showcase Providus Bank's services and promotions for effective business outreach.</image:caption>
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      <image:caption>Website design for Providus Bank showcased on a mobile phone.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>A variety of collateral items showcasing the Providus Bank logo and branding.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Rendering of the inside of a Providus Bank branch, showcasing the branded colours and designs.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Providus Bank Business cards design mockup presented on a minimalist background, emphasizing professional branding on the cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/a17a319b-3ffc-422a-bdff-deaa9d51cfe9/MZM0020+ProvidusBank.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Presentation on Providus Bank's style guide elements which include various elements.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Providus branded note book design in grey and yellow with the logo icon in the bottom corner.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Print Ad design in a newspaper showing a woman on the phone speaking to the bank who gives her peace of mind.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/1727514136701-8XL2GWLNRTGVZ3FPN5TH/MZM0020%2BProvidusBank-17.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Website design for Providus Bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/a7a7db1e-1f70-4492-9608-88be23e5abf0/pb_web-06-26.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>A variety collateral items, including T-shirt and cap, showcasing the Providus Bank logo and branding.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Internal signage renderings of the new brand design for Providus Bank.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>The Pantone color palette for Providus Bank, displaying a selection of bold and dynamic colors.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Business brochure design template in colours featuring Providus Bank branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/53a7985a-1a4b-45ed-bd6a-dabf9b475b0a/MZM0020+ProvidusBank-08.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Brochures, banners and ads showcasing various services and offers from Providus Bank, arranged neatly for display.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Website design for Providus Bank showcasing a modern, user-friendly interface.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/5c14b597-bcd2-49fb-bbb6-fc46528168ce/pb_web-06-22.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>A man in a smart suit, wearing Providus Bank cufflinks and tie.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/efadadc0-a418-4641-be33-74f1483ea6e7/MZM0020+ProvidusBank-14.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Rendering of branded ATM's showcasing Providus Bank logo and colours.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/2bea8572-f083-4a49-926d-9971cc56f004/PB+Case+study+corporate+profile+behance-06.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/5fed129d-db60-431a-a866-05c2dfc91e73/MZM0020+ProvidusBank-24.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Business brochure design template in colours featuring Providus Bank branding.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/1badd03c-6f5e-42e4-a857-5775dec72c3c/MZM0020+ProvidusBank-07.png</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Three distinct advertising banners showcasing Providus Bank's services and promotions for effective business outreach.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Website design for Providus Bank showcasing more pages.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/1727515410941-4DLAKCXYEADM3YS8CDQM/MZM0020%2BProvidusBank-13.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Rendering of internal posters and signage in line with the Providus Bank branding.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
      <image:caption>Website design for Providus Bank</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - ProvidusBank Brand Identity</image:title>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A book displaying Builders motto prominently on its cover, showcasing a clean and modern design.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/fe2c8a59-66e4-4b7a-aa09-a17031ea9545/MZM0019+Builders-07.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>Builder's brand identity featuring logo and stationery design, showcasing professionalism and cohesive branding elements.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/10bdc547-96cd-48b6-8606-27f911a022a9/A1+Poster+Mockup+3.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>Simple, bright yellow outdoor signage advertising Builders with a background of shops with people walking around.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/e90df7bf-6f8e-4307-bd48-12e13ef0f03e/MZM0019+Builders-14.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>Various renderings of indoor signage for Builders in their branded colours of black and yellow.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/851955c9-308f-4f8f-818d-1b859c47ddd2/MZM0019+Builders-18.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>Gallery displaying the indoor signage of Builders which groups and highlights categories of merchandise in specific areas.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/b4b41afc-e18d-4384-8a08-392f7ce8cc8e/Billboard+BW.gif</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>Eye-catching Builders' billboard promoting Black Friday featuring striking graphics and bold text for maximum visibility.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/87ac1afa-fca7-47d6-ac86-8fe822354625/MZM0019+Builders-13.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A brochure showcasing striking branding guidelines on different pages.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/c04afe26-36b9-4689-8e47-d798b3d2bab1/MZM0019+Builders-05.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A vibrant collage showcasing various types of external signs, including business and informational displays.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/77bd8e90-f41f-4796-8241-3db52e63a8b0/MZM0019+Builders-08.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A collection of diverse brochures and magazines displayed together, showcasing various designs and topics for Builders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/348847bb-0979-4d6b-8092-51a0afadbcf8/MZM0019+Builders-20.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A vibrant magazine spread showcasing a variety of colorful images in an artistic layout.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/e2246403-e674-447f-9ad4-a2a1e8ca119b/Outdoor+Media+Mockup.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>An outdoor billboard with a woman sitting on the floor with a paintbrush and a yellow painted wall behind her.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/e76a9bd5-6632-45cb-a4ec-1ea555180966/MZM0019+Builders-15.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/27a79250-6be2-4ca7-9569-47621ec85a42/MZM0019+Builders-19.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/31fb2908-cea4-488b-a231-abe7933467a9/MZM0019+Builders-23.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A man in a black shirt standing confidently inside a Builders store, holding a drill, ready for a home improvement project.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/12f57338-9643-4a8a-b400-cc2ba72dfacb/MZM0019+Builders-06.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A vibrant yellow and black gallery showcasing a diverse collection of people, garden tools, colour schemes and signage in an engaging layout.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/bbe8a763-2c35-4d6e-afe6-9319da7dce0a/MZM0019+Builders-09.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A yellow truck displaying the Builders branding and slogan. Also includes drawings and mockups of branding on different areas of a truck.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/841ccfa9-0214-435a-ace7-16b1eb2fa909/MZM0019+Builders-12.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A mockup of Builders website and print posters.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/aa31f2a1-691d-4a49-b016-b90d87e33775/MZM0019+Builders-16.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
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    <image:image>
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      <image:caption>Comparison of the old and new, re-designed Builders signage on a storefront.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Builders Rebrand</image:title>
      <image:caption>A collection of branded items featuring a lanyard, a cap, a coffee mug and a banner displayed together.</image:caption>
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    <loc>https://www.hitchcockmichalski.com/work/pan-african-towers</loc>
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    <loc>https://www.hitchcockmichalski.com/work/protego-brand-identity</loc>
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    <lastmod>2024-10-02</lastmod>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Elegant stationery design showcasing a luxury brand's logo and sophisticated color palette.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/b410d4fd-5e2c-46c6-a1c7-10c3d591b16f/10040MZM+Protego+Case+Study+-08.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Elegant black and gold stationery design.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Black umbrella with gold Protego branding.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Professional Protego website design with black background. Imagery and font in greyscale, gold and white. Elegant typography, and user-friendly navigation</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>The full gold Protego logo with emblem and text on a black background.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Various print ads highlighting the services rendered by Protego and images are of people relevant to each service, including businessman, family, couple, mature couple.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Lapel Pin and cap branded in gold and black with Protego's logo.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>The Protego log emblem in gold and raised from a grey book cover.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Two Protego pull-up banners with black background and gold images and text, including the business logo.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Protego branded coffee mugs in black with gold detail.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Protego website displayed on a tablet standing on a granite shelf.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>A woman dressed in black and gold illuminates the darkness by holding up a glowing light bulb</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Protego branded black pens with gold detail for the logo.</image:caption>
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      <image:caption>Gold and black Protego branded ties.</image:caption>
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      <image:caption>Various computer screens showing different pages of the Protego website on a black background.</image:caption>
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      <image:caption>The image shows a metal business card holder open with two black business cards inside. The business cards are in landscape orientation and have gold lettering and a logo.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Black golf shirts with gold detail around the collar and sleeves, including Protego logo.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Protego Brand Identity</image:title>
      <image:caption>Elegant stationery design showcasing a luxury brand's logo and sophisticated color palette.</image:caption>
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    <lastmod>2024-10-04</lastmod>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Crop marks frame with wording inside.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Two rolls of tape printed with the quarto press logo and various cropped images.</image:caption>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Mockup of the Quarto Press website, showing various cropped images in vibrant colours and website menu that shows easy navigation.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Billboard mockup featuring the phrase "You think it, we ink it" in bold, eye-catching typography with an image of a sunset in crop marks.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A collection of images, including the inside cover of a book, a stack of books, a cardboard tubed container and a billboard, all showcasing the quarto press logo.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/478c62e7-9afc-4eea-8236-3cf8f67cbb05/Quarto+Press+Case+Study+02-20.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Two hoodies, one white an the other black, branded with the quarto press logo and slogan.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/c4a9fcd1-d621-4937-9eb6-fcb67a332a09/Quarto+Press+Case+Study+02-03.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A collage of images in vibrant colours that include a bee on a flower, a parrot, a flower and landscape all displaying the signature crop marks of the Quarto Press logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/04900697-ad3e-4878-a804-f6d191e0ccb7/Quarto+Press+Case+Study+02-07.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Two distinct letterhead mockups showcasing different logo designs for professional correspondence.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Black packaging featuring a striking blue and purple marble pattern, showcasing a blend of vibrant colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/26361da4-ed6c-4334-95b0-2028290d6990/Quarto+Press+Case+Study+02-27.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Three travel mugs in different colors, featuring a uniform cut-out design on the hand grips that allow the design to show through.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/0a9cef65-8f29-4542-a1d8-64fe48f4b74c/Quarto+Press+Case+Study+02-04.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Typography used for Quarto Press branding.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/55cc3b0d-d6e5-421d-acab-aef64e72c923/Quarto+Press+Case+Study+02-24.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A vibrant envelope featuring an eye-catching colourful abstract design on the inside flap and cropped image of this design on the front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/2b1764db-f4f9-40c8-8ac0-706753ba0264/Quarto+Press+Case+Study+02-15.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A vibrant display of posters showcasing the printing company's innovative new brand campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/a488ad20-07de-4956-8ccf-e342b68e4cf5/Quarto+Press+Case+Study+02-22.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Two notebooks, one white and one black, with a square cutout featuring crop marks, allowing the design to show through.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>Various alternative images in crop marks in the Quarto Press logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/b7870015-882f-4610-9ada-449669649657/Quarto+Press+Case+Study+02-08.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A collection of business cards showcasing various logo options for the business, in a professional layout.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>A black van positioned against a clean white background, which has been branded to promote the company.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
      <image:caption>An arial view of a white van with cropped images and quarto press logo on the roof and bonnet of the van.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Quarto Press Brand Identity</image:title>
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  <url>
    <loc>https://www.hitchcockmichalski.com/work/tourplan-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/3607e4b2-6406-400b-b1f8-1df536b7755e/10034MZM+Tourplan+Case+study+2-06.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>A man walks past a display three distinct posters promoting Tourplan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/f8cfd020-217c-46b9-acc5-0ce5cd149f83/10034MZM+Tourplan+Case+study+2-13.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Two large Tourplan posters displayed on a wall, with a tree providing a natural backdrop in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/1731422941217-L9OD3DI6B6GMZ7HC9SYW/Exploration%2B2.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/f9a299c1-042c-40f4-b33b-c02c1bcdcdf3/10034MZM+Tourplan+Case+study+2-02.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>The old and new Tourplan logo's on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/6a4df0d9-8b68-4c7f-969f-62327430d546/10034MZM+Tourplan+Case+study+2-19.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Promotional items including suitcase and tag, branded with the Tourplan logo and colours of red, white and black.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/97f6744a-aec0-49bf-a5e2-aebb7c030466/10034MZM+Tourplan+Case+study+2-09.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Tourplan Billboard placed on a busy street, with an image of people in a rural setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/79b57037-1284-4826-bee8-d5f26493690f/10034MZM+Tourplan+Case+study+2-03.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>New Tourplan logo in red and white on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/bf40e177-c41c-4027-905e-6fc000c32ac5/10034MZM+Tourplan+Case+study+2-07.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Man wearing a Tourplan branded T-shirt in black, white and red, with the logo on top corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/5b3ab217-daa4-48ef-bbc3-63b139c85a54/10034MZM+Tourplan+Case+study+2-10.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Tourplan branded brochure showing the cover with an image of a man at a waterfall, and an inside page with an image of wildebeest migration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/828d7365-6b93-42b3-971d-cd6ff4fd9f7b/10034MZM+Tourplan+Case+study+2-04.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>The image shows a mockup of business cards and an envelope for a travel agency called "Tourplan." The cards are stacked on each other and the top card has the phone number and email address printed on it. The envelope is also black and it has the company logo printed in white on the upper right corner of the front side. The envelope is open and inside it is a red envelope with a geometric patter. This mockup gives a good visual for a company's branding and identity.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Tourplan branded carry-bag and cap.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/204f95cc-f515-4b8d-9189-d4fd13ea6908/10034MZM+Tourplan+Case+study+2-11.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>Inside pages of Tourplan brochure detailing services as well as outdoor landscape image of mountains, fields and a gravel road.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/40c12729-fd62-40c8-9429-869254d9e2a0/10034MZM+Tourplan+Case+study+2-05.jpg</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>A business card, pen, and letterhead arranged neatly on a sleek black surface, showcasing a professional stationery branding.</image:caption>
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    <image:image>
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      <image:caption>Inside pages of Tourplan brochure detailing services as well as a background image of wildebeest in migration.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Tourplan Brand Identity</image:title>
      <image:caption>A collection of devices including laptop, monitor and cellphones, all showcasing Tourplan website and social media posts.</image:caption>
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      <image:caption>Tourplan Style Gide brochure with various images on brand implementation and use.</image:caption>
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      <image:caption>Logo featuring the word "hydrogen" in black with a yellow background as well as black and white.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Hydrogen Brand Identity</image:title>
      <image:caption>Four diverse billboards showcasing various designs and advertisements in an urban setting.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Hydrogen Brand Identity</image:title>
      <image:caption>A branded yellow and black brochure displayed against a contrasting black and white marble background.</image:caption>
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    <image:image>
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      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Hydrogen Brand Identity</image:title>
      <image:caption>A collage of branded promotional items including ID cards, T-shirts, cap and coffee mugs.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66e95a97d4e1ed11bcc20ae7/f4158d85-091c-4f53-b7d0-266c51828f56/Styleguide+Hygrogen.gif</image:loc>
      <image:title>Branding, Design and Communication Portfolio | Hitchcock Michalski - Hydrogen Brand Identity</image:title>
      <image:caption>Hydrogen Style Guide illustrating all brand elements implementation guides.</image:caption>
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      <image:caption>Hydrogen signage in black on a marble wall.</image:caption>
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    <image:image>
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      <image:caption>A pile of Hydrogen brochures on a white table with a patterned black and white background wall.</image:caption>
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    <image:image>
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      <image:caption>A collection of yellow and black information cards arranged together, showcasing a modern and professional design.</image:caption>
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      <image:caption>The Hydrogen pattern in black on a glass office wall.</image:caption>
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      <image:caption>Branded Hydrogen folder in yellow with black and white images and a print ad in a magazine.</image:caption>
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      <image:caption>Hydrogen website being displayed on a computer monitor mockup with office items arranged neatly on the desk.</image:caption>
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      <image:caption>A spacious office featuring striking patterned and branded yellow and black wall, creating a bold and modern work environment.</image:caption>
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      <image:caption>Business card featuring a white logo with black background on the one side and a black logo and text on a yellow background on the other side.</image:caption>
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    <image:image>
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      <image:caption>Flags in yellow and white printed with a black Hydrogen logo.</image:caption>
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    <image:image>
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      <image:caption>A spacious office featuring a patterned and branded yellow and black wall.</image:caption>
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    <image:image>
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