Fiona has over 25 years of experience, Brand Strategy, Brand Architecture, Identity and Brand design, Collateral design, Environmental design both retail and corporate, Brand Engagement, Signage design, Brand Activation and Digital design and development are also her areas of expertise. She has solid experience in advertising, communication, classical marketing and print and production, which provides depth of context to any brand project she’s involved in. She has worked extensively in Africa, primarily Nigeria and Mauritius and has also worked in Rwanda, Botswana, Zimbabwe, Kenya, Namibia, Mozambique, and Morocco. She believes in walking in the client’s customer’s shoes when partnering with clients to build their brand. Also, building a company that recognises potential and empowers and grows people, particularly youth.