We’re constantly asking more of ourselves and our partners to deliver distinction.

Curiosity is our driving force.

Consider creating a distinctive brand? Contact us

Senior
Teams

At HM you directly access a senior level of knowledge. Diverse experiences across industries. Unique Afri-global perspectives. And fluid cross over from strategic ideas to idea-driven strategies.

Our clients come first. Which is why we take the time to understand each one. Considering the broad scope of each one of our clients' unique business needs and competitive landscapes before developing solutions. Grasping the intricacies of every business’ operational and structural challenges, ensuring that every project we undertake is tailored to address these specific needs. This customer-centric approach underpins everything we do, allowing us to deliver targeted solutions that drive meaningful impact and lasting results.


  • Managing Director

    Results driven. Passionate about her clients and surpassing expectations. Strategic in thinking, Fiona looks to bring structure and cross-industry experience to projects, relentlessly delivering nothing but the very best at every stage of a client’s project.

    With over 25 years of business knowledge and marketing acumen underpinning her approach, Fiona offers analytical problem solving that actively assists clients in navigating brand and consumer challenges.

    Fiona has gained invaluable experience across a range of industries. Her vast financial experience includes Standard Bank, Nedbank, FNB, Diamond Bank, GT Bank, Skye Bank, BancABC, Finbank, ProvidusBank, VISA, BryteSA, FCMB, First Bank, Vetiva as well as Sparkle – a mobile platform digital bank for savings and investments in Nigeria. Fiona has worked across South Africa, Nigeria, Mauritius, Rwanda, Kenya, Mozambique, Botswana, Zimbabwe, Namibia, Morocco, the United Kingdom, Amsterdam, New Zealand, USA, Canada and Italy.

“Distinctiveness has strategic substance and compelling design that helps consumers and stakeholders build associations with your brand. The greater the quality and quantity of those assets, the more your brand will be noticed, recognised and chosen.”


  • Design Director

    Finding inspiration in unexpected places. Always searching for intriguing content and bold ideas. Maciek has been a Loerie Awards design judge 7 times and is one of South Africa’s most highly respected creative thinkers. A recipient of multiple local and international awards including: a Loerie Grand Prix, multiple Golds as well as two Silver Cannes and two Silver Clio awards, Maciek has also been awarded as one of the Top 3 Design Studios, Top 3 Executive Creative Directors and Top 3 Creative Directors multiple times.

    Inspired to bring art, real world inspiration, stimulation and influence, back into his studio, he starts every project with pencil and paper. Drawing inspiration from graphic design and art books to architecture, fashion, jewellery and movies.

“ The power of design lies in its roots. It’s rudimentary ability to represent ideas that speak beyond words. When we see design for all its worth, we can develop solutions that have the power to change behaviour and thinking. To change people and the world around them.”

1: What is?

We delve deep to establish your brand’s purpose, the heartbeat of a truly distinctive brand. Relooking the entire value chain from your customer’s point of view, visualising possibilities to make the entire experiential journey a lasting connection.

2: What if?

We consider both physical and functional attributes as well as any design constraints. Pencilling several new possibilities, eliminating redundancies and bundling similar ideas to see where more What ifs can be found.

3: What wows?

Design concepts are developed against our design objectives, testing assumptions and the limits of our design thinking. Then we push ideas to deliver beyond expectation. Striving to challenge and stand out, meeting both emotional and functional directives. Developing creative solutions into complete routes to showcase their depth and levels of distinction.

4: What works?

On approval of a conceptual route, we proceed to design development. Crafting and refining ideas across various brand engagement and experiential touchpoints. Starting with a brand’s visual and verbal identity, expanding across a range of executions that best shape a unique and lasting experience. Building brands of distinction that work.  

A Tailored Approach

Our HM approach comes from our philosophy. This is the thinking behind the brand’s we develop and create.  

  • We immerse ourselves in our clients' worlds to uncover the core of their brands, creating authentic and compelling narratives that resonate emotionally with audiences.

    While many agencies focus on design and execution, we first take a deep-dive approach to brand discovery and storytelling. This unique process of uncovering a brand’s true purpose is what emotionally connects with audiences, setting brands apart from each other.

    We start with a brand’s vision and purpose. Developing a brand’s unique and distinctive long-term goals and driving purpose. From ProvidusBank to Appzone to Wigwe University, we ensure that compelling storytelling aligns every element of a brand, expressing the brand’s purpose, differentiating it and connecting it with its target audience.

  • Our 360-degree strategic design services cover everything from branding and logo design to packaging and digital experiences, ensuring a cohesive and impactful brand experience across all touchpoints. Comprehensive and integrated from strategy to execution.

  • Our unique cultural lens and global perspective provides brands with innovative and culturally rich branding solutions. Rooted in South Africa, we leverage our deep understanding of the African market and diverse global perspectives to bring a unique and fresh approach to clients based in the United Kingdom as well as English-speaking markets around the world.

  • Nimble and responsive, we can quickly adjust our strategies and focus to meet our client’s evolving needs and unique budget. From changing market conditions to impactful trends and timeous opportunities, we provide innovative solutions that work in budgets, adapting our approach to meet specific project needs that drive measurable business results. Tailored to suit specific needs from brand to project to budget.

  • Our innovative track record and thought leadership, together with our pioneering spirit equips us to deliver a fresh and forward-thinking perspective to every project, pushing the boundaries of what's possible. We’re always ready to take risks, ever eager to play outside the box.

  • When you choose to work with us, you become part of our team. Collaboration and diverse talents and perspectives drive better results. Together, we push boundaries, challenge norms, and strive for excellence in every project we undertake.

    Reliable and trusted, we are here for every step of the journey. Making our client’s lives easier, helping them achieve their objectives. At HM, we strive to surprise and delight our clients with creative excellence and exceptional service. Delivering brands of distinction.

  • Distinctive brands can be measured. Impacting the lives of their target audience. Rooted in insight, we define your brand and project goals, delivering solutions to meet them.

Is your brand distinctive? Let’s talk.

HM Life

What can be done, will be done. What can’t be done, should.

At HM we believe in creative conversations. Challenging each other and ourselves for more. Including our clients as partners at every step of the process right from the word go. Because a shared vision leads to a brand that is set apart for success. Our diverse backgrounds, cultures and perspectives form the colourful fabric of our agency. By celebrating our differences and shared values, we’ve created a dynamic and innovative space where everyone can thrive and contribute to delivering our purpose – designing brands of distinction.