Distinctiveness is a brand's ability to stand out so that buyers can easily identify it.

Distinctiveness is a brand looking like itself. This characteristic is far more critical for brands than differentiation, as one needs customers to quickly notice, recognise and recall your brand over others. Not only visually but by what you do and what you say. We help you develop a brand purpose in order to envision and then design a distinctive brand. 


FNB required a set of posters, communicating their brand positioning, values and personality.

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We are a senior led business and we help our clients define their brand purpose and design a distinctive brand.

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