Distinctiveness is a brand's ability to stand out so that buyers can easily identify it.

Distinctiveness is a brand looking like itself. This characteristic is far more critical for brands than differentiation, as one needs customers to quickly notice, recognise and recall your brand over others. Not only visually but by what you do and what you say. We help you develop a brand purpose in order to envision and then design a distinctive brand. 



Builders approached us to conduct a comprehensive audit of their brand, from communication to the in-store environment.

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We are a senior led business and we help our clients define their brand purpose and design a distinctive brand.

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