Signature Bank
Brand Identity

Signature Bank makes its mark

Signature bank's objective was to offer sophisticated, disruptive technology and a workforce to redefine the industry. They planned to offer differentiated product solutions, transparency and accountability to customers, freedom banking with no constraints, and tailored service with a “let’s make it happen” culture to help their clients live their way. They intended for their customers to experience unparalleled financial solutions with superior products and services that are as unique as each signature.

Services:

Brand strategy
Brand Identity
Signage design
Environmental design
Retail communications

HM created a brand for Signature bank that reflected these goals and ambitions. The symbol comprises of a monogram ‘S’ constructed from 5 elements that represent Signature Bank’s core values, forming a unique fingerprint icon. This logo embodies individuality and tailored services, reflecting the bank's promise to help customers make their mark.

Creative Approach:

This visual identity was translated into 3D environmental controls, namely, the bank branch, the signage and the ATM design. The signage and ATM design reflected the curves and colour palette of the identity, whilst the branch design applied the maroon with finesse, balanced by neutrals and soft olive furnishing. The curves of the identity were brought through into the customised furniture design. Altogether creating a professional and technology friendly environment.