Brand Audit Checklist Brand Audit Checklist Step 1: Internal Brand Review Do we have a clearly defined mission, vision, and values? Are our brand guidelines up to date? Is our brand voice and tone consistent across all channels? Are our visual elements applied consistently? Are all customer-facing materials aligned with our brand identity? Step 2: Customer Perception Analysis Have we gathered recent customer feedback? Are we monitoring reviews and sentiment online? Do we know how customers perceive our brand? Does perception align with our intended brand image? Step 3: Competitor Benchmarking Have we identified our top competitors? Have we evaluated their messaging and visuals? Are we visually distinct from competitors? Have we identified market opportunities? Step 4: Digital Presence & SEO Performance Is our website easy to navigate and mobile-friendly? Is our content clear and brand-aligned? Are our social profiles consistent in voice and visuals? Are we ranking for key industry terms? Step 5: Brand Performance Metrics Do we track brand awareness and mentions? Are we measuring engagement across platforms? Do we have customer retention data? Are we tracking ROI from branding efforts? Step 6: Insights & Action Have we documented strengths and weaknesses? Have we prioritized actionable next steps? Are KPIs in place to measure branding success? Calculate Score Open Contact Form Interactive Quiz: Is Your Brand Strategy Future-Proof? Form 2 2 Name * First Name Last Name Email * Phone (###) ### #### Subject * Message * Thank you!
