In the world of branding, predicting trends sometimes feels like trying to forecast the weather: you can make an educated guess, but there’s always a chance of unexpected wind gusts… or a full-blown identity crisis. Fortunately, 2026 is shaping up to be a year defined not by chaos, but by clarity, creativity, and meaningful connection — three things Hitchcock cares deeply about.

As we approach the new year, here’s a look at the branding trends worth keeping an eye on. More importantly, here’s how you can use them to strengthen your own brand before everyone else starts scrambling in June.

Today’s travellers expect more than one-size-fits-all packages. They want personalised experiences that reflect their preferences, values, and aspirations. For UK tourism businesses, embracing personalisation is no longer optional—it’s essential to staying relevant and competitive.

Rebranding is not just about cosmetic changes—it’s about refocusing your identity in response to market shifts and internal evolution.