Pioneering Spirit Book Design
Pioneering Spirit is a snapshot of history
Hitchcock Michalski was briefed by client to conceptualise a theme, research, copywrite and design a coffee table book that could be presented to existing and potential clients and dignitaries. ProvidusBank embraces the spirit of “Fortune favours the brave” and so the book should inspire readers to light a new path and change the world around them for the better, in their own way.
The front cover is embossed with the names of the 50 pioneers featured in the book, the small embossings creating a journey of discovery in contrast to the vastness of the format. We are prompted to discover these 50 people on the cover, 50 amongst many millions of human beings, who have discovered, invented and pioneered great things that have changed the courses of all our lives.
Design:
“Pioneering Spirit” is a snapshot of history, profiling people who, despite naysayers and obstacles, chose to not only walk the road less travelled, but blaze a new path to glory. Not out of a need for fame, selfish ambition, greed or even success, but because every single fibre in their being was designed to inspire the world with something new. Deola Sagoe, Coco Chanel and Theodor Seuss Geisel, along with 47 others, grace the pages with enlightening stories.
